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$ROME

all roads lead to rome

ABOUT the
project

A 2010 fan illustration of the White Rabbit from Alice's Adventures in Wonderland checking his pocket watch went viral on X in mid-October 2025, generating over 800,000 posts and 1.1 million engagements.

TWEETS

ABOUT $RoME

Users adapted the frantic image to express anxieties about deadlines, relationships, mental health, and sports fandom, with popular examples from influencers like northstardoll and everyday users earning tens of thousands of likes.
While rabbit enthusiast accounts contributed lighthearted pet content, some observers highlighted risks of meme fatigue and unrelated cryptocurrency promotions.